This must be a bit annoying for W+K, 72andSunny rolls out global campaign for...
And it has ‘just do it’ on the end frame (actually I can remember saying this to recalcitrant hacks before Nike did). Wieden+Kennedy and Nike are synonymous of course although the agency, publicly at...
View ArticleCrispin Porter loses Diageo’s Jose Cuervo tequila
Crispin Porter+Bogusky may have been voted Ad Age’s Agency of the Decade just 18 months ago but since then the MDC-owned creative hotshop has not had the best of times. It recently lost $300m Burger...
View ArticlePublicis Groupe lines up deal to buy Jon Bond’s Big Fuel social media agency
Publicis Groupe CEO Maurice Levy is dispensing his euros again, this time lining up a deal to buy leading US social media agency Big Fuel. Big Fuel was founded by Avi Savar in 2008 as a branded content...
View ArticleEver-ambitious MDC Partners snaps up fashion agency Laird+Partners
Miles Nadal’s Toronto-based MDC Partners, owner of Crispin Porter+Bogusky and 72andSunny among others, has bought a majority stake in high-flying fashion ad agency Laird+Partners. Laird was founded in...
View ArticleMatthew Bull sets up The Bull-White House with MDC Partners
Former Lowe London boss Matthew Bull is setting up a new agency in New York, The Bull-White House, with backing from Toronto-based marcoms group MDC partners. MDC, which owns Crispin Porter+Bogusky and...
View ArticleMDC’s Anomaly joins creative move to Amsterdam with launch of new shop
Self-professed mould breaker agency Anomaly, which sold 60 per cent to Canadian marcoms outfit MDC in February, is to open an office in Amsterdam. The agency has poached Grey Amsterdam managing...
View ArticleCan TargetCast acquisition help ambitious MDC Partners’ Maxcomm make a splash...
it was only a matter of time before Miles Nadals’ ambitious marcoms group MDC Partners tackled the world of media planning and buying in a serious way and it has taken the plunge by buying a majority...
View ArticleAlex Bogusky bounces back into ads for new ‘made in America’ agency Made...
Which just happens to be based in Boulder, Colorado, home of Bogusky’s former agency Crispin Porter+Bogusky, now owned by Miles Nadal’s MDC Partners. The new agency, where Bogusky is a both a...
View ArticleFormer CP+B creative chief Alex Bogusky declares war on the soft drinks industry
In his last incarnation at MDC Partners, the company that bought the agency he founded Crispin Porter+Bogusky, Alex Bogusky rejoiced in the title of chief insurgent officer. Well he’s back in the ad...
View ArticleIs Miles Nadal’s MDC Partners starting to unravel?
Canada-based MDC Partners, run by financier Miles Nadal (left), has challenged the big boys of the advertising arena by snapping up a number of well-regarded agencies, most notably Crispin...
View ArticleMichael Lee of Madam: why I ditched the Cannes adfest and went to join the...
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency search consultancy Madam. Usually around this time of year, I would find myself on the Croisette at...
View ArticleOmnicom, Google, Steve Ballmer, Bill Gates needed back at the ranch and David...
***Omnicom and Interpublic have followed Publicis Groupe into the lists with their half-year numbers: Interpublic (given its legacy issues) seems OK, Omnicom growing by about two per cent may be deemed...
View ArticleCrisis at post-Bogusky Crispin Porter as Microsoft ad changes lead to ten per...
We all know that agencies lay off staff when they lose a big account but it’s highly unusual to chop ten per cent of the workforce when one comes up for pitch. But that’s what one-time MDC Partners...
View ArticleTelefonica media, Sorrell at Davos, CP+B heads south and Arnie makes a...
I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has had its trials in recent years but owns some good brands, including...
View ArticleMiles Nadal’s MDC Partners keeps growing although ‘ordinary’ profits remain...
MDC Partners, which describes itself as a ‘business transformation company’ these days, continues its high-wire act. Reading the small print of its accounts presentation for 2013 you can see that...
View ArticleCEO Nadal sells down MDC Partners stake – which may attract attention from...
Advertising is a high wire act (as Wieden+Kennedy in Portland is currently re-discovering) and there’s no more spectacular trapeze artist than Miles Nadal, CEO and, until the other day, the biggest...
View ArticleMDC’s KBS expands into London with Albion stake
Lori Senecal’s New York agency KBS, owned by MDC & Partners, is expanding in the UK by buying a majority stake in London creative and digital agency Albion. KBS is following in the footsteps of a...
View ArticleMDC’s 72andSunny wins $1bn global Adidas account
MDC Partners’ 72andSunny has won the global Adidas account, worth at least $1bn worldwide, fee equivalent. If Adidas is in spending mode, which it seems to be having promised to increase its marketing...
View ArticleMDC boss Nadal sails into stormy waters of SEC investigation and increasing...
Oh dear, just when you thought it was safe too venture into the water at MDC Partners this happens. The perennially loss-making agency group – which owns all or part of Anomaly, Crispin Porter, KBS and...
View ArticleAlbion wins Thomas Cook’s pan-European account
Travel giant Thomas Cook Group has appointed Albion to handle its heavyweight pan-European advertising, communications and marketing account. Albion, now owned by MDC Partners, won the account...
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